California Dream Luxury Villa

California Dream Luxury Villa

Project Overview

California Dream Luxury Villa needed an owned direct-booking platform that could compete with major travel marketplaces while preserving the property’s premium positioning. I designed and launched a responsive hospitality experience combining immersive property storytelling, Lodgify booking integration, PriceLabs pricing automation, structured data, and technical SEO.

Project Type

Direct-Booking Hospitality Platform

Role

Product Designer & Digital Strategist

Industry

Luxury Hospitality

Scope of Work

UX/UI, Booking, Pricing & SEO

Project Overview

California Dream Luxury Villa needed an owned direct-booking platform that could compete with major travel marketplaces while preserving the property’s premium positioning. I designed and launched a responsive hospitality experience combining immersive property storytelling, Lodgify booking integration, PriceLabs pricing automation, structured data, and technical SEO.

Project Type

Direct-Booking Hospitality Platform

Role

Product Designer & Digital Strategist

Industry

Luxury Hospitality

Scope of Work

UX/UI, Booking, Pricing & SEO

Strategic Approach

Strategic Approach

Building a direct-booking platform around trust, discovery, pricing intelligence, and a seamless path to reservation.

The site combines immersive property storytelling with a clear path from exploration to availability and booking. I customized the Lodgify experience to match the responsive interface, configured PriceLabs rules for seasonality, minimum stays, and hard-to-fill calendar gaps, and implemented vacation-rental schema, Google Business, and Search Console infrastructure to strengthen direct-search visibility.

The Outcome

The Outcome

A premium owned channel increasing direct revenue and reducing marketplace dependence.

The completed platform combines visual design, booking technology, pricing automation, and technical SEO in one responsive experience—generating approximately $15K per month in direct booking revenue during peak periods, reducing exposure to 15%+ OTA commissions, and strengthening first-party guest relationships.

Inquiries

Get in touch.

Contact.

Recruiting a design leader or developing a complex product, platform, or brand system? Let’s discuss the challenge, team, and desired outcome.

Availability.

Open to remote design leadership roles and selected product, commerce, and brand engagements across US and European markets.

Location.

Based in Hannover, Germany (CEST), with dual US and EU citizenship and the ability to work across both regions.

Inquiries

Get in touch.

Contact.

Recruiting a design leader or developing a complex product, platform, or brand system? Let’s discuss the challenge, team, and desired outcome.

Availability.

Open to remote design leadership roles and selected product, commerce, and brand engagements across US and European markets.

Location.

Based in Hannover, Germany (CEST), with dual US and EU citizenship and the ability to work across both regions.

Inquiries

Get in touch.

Contact.

Recruiting a design leader or developing a complex product, platform, or brand system? Let’s discuss the challenge, team, and desired outcome.

Availability.

Open to remote design leadership roles and selected product, commerce, and brand engagements across US and European markets.

Location.

Based in Hannover, Germany (CEST), with dual US and EU citizenship and the ability to work across both regions.