California Dream Luxury Villa

Project Overview

California Dream Luxury Villa needed a brand-owned direct-booking experience that could compete with major travel marketplaces while preserving the property’s premium positioning. I directed the project from visual content production through launch, coordinating photography and video while designing the property storytelling, responsive website, booking infrastructure, pricing automation, structured data, and technical SEO.

Project Type

Direct-Booking Hospitality Platform

Role

Product Designer & Digital Strategist

Industry

Luxury Hospitality

Scope of Work

UX/UI, Booking, Pricing & SEO

Project Overview

Project Type

Direct-Booking Hospitality Platform

Role

Product Designer & Digital Strategist

Industry

Luxury Hospitality

Scope of Work

UX/UI, Booking, Pricing & SEO

Strategic Approach

Building a direct-booking platform around trust, discovery, pricing intelligence, and a seamless path to reservation.

The experience combines immersive property storytelling, photography and video production, and a clear path from discovery to availability and booking. I customized the Lodgify experience to align with the responsive interface, configured PriceLabs rules for seasonality, minimum stays, and hard-to-fill calendar gaps, and implemented vacation-rental schema, Google Business, and Search Console infrastructure to strengthen direct-search visibility.

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The Outcome

A premium direct-booking channel increasing direct revenue and reducing marketplace dependence.

The completed platform combines visual storytelling, booking technology, pricing automation, and technical SEO in one responsive experience—generating approximately $15K per month in direct-booking revenue during peak periods, reducing reliance on marketplaces charging 15%+ commissions, and strengthening first-party guest relationships.