Extending Rio’s conservation-minded identity through reusable packaging designed for storage, instruction, and continued use.
Rio’s hexagonal identity is translated into wooden rod tubes and fly boxes designed for long-term use. The paper fly-line sleeve unfolds into a location map and knot-tying guide, while cork tags and natural materials reinforce the outdoor context. Each component is given a second function, extending its usefulness and making the packaging part of the product experience.
A reusable packaging ecosystem that makes storage, instruction, and brand experience part of the product itself.
The project demonstrates how packaging can remain useful after purchase rather than function as a temporary shell. Reusable storage, educational graphics, and material restraint create a more durable, brand-consistent system while supporting a clear waste-reduction objective.
alkemi.digital
Next projects.
(2005–2026)
